Silverware Marketer - The Power of the Search Engine
The newest extension of the Silverware family, Silverware Marketer is an engagement platform for online marketing efforts — and a Mercury New Media favorite.
Much like the entire Silverware family, Silverware Marketer is delivered as Software As A Service (SAAS) affording short deployment time, little to no software installation and low capital cost. This revolutionary software:
- Provides daily updates to search engine optimization and paid placement results, combined with website activity reporting to provide actionable marketing intelligence
- Offers tight integration with Google™M, Yahoo® and Microsoft® search platforms, along with customized hooks to other online advertising venues
Putting Crawlers to Work for you
Utilizing the Silverware Sitemapper, we establish an archive of dynamic pages for automatic sitemap creation. Sitemaps are regularly fed to search engines to provide a full list of pages for crawling, as well as those to avoid.
Transparent Online Marketing Outlet Performance
Online marketing campaigns are typically made up of multiple initiatives including search engine optimization, paid placement, banner ads and niche outlet advertising. Key measures of online marketing outlet efficacy include ad impressions, ad clicks and cost per click. Silverware Marketer provides this information in easy-to-consume actionable form to enable marketing managers to optimize their online marketing spend.
PPC Data at Your Fingertips
Silverware Marketer also features a Pay-Per-Click module that integrates with major PPC outlets, such as Google, Yahoo and MSN®. It pulls daily click data (impressions, clicks, cost, etc.) and enables expense reporting, activity reporting, PPC data and a dynamic report builder.
By employing Silverware Marketer, Mercury New Media helps you track clicks and ad activity, compile data and create reports - a sure formula for marketing success.
