Silverware Email Manager - Beyond Sending and Receiving
Start a “conversation” with customers, promote a new offer, announce new events — email is a sure way to develop a relationship with customers, and keep your business up front and center with them.
Mercury New Media makes it easy to send, update and track email, using the Silverware Email Manager. Like the rest of the Silverware family, Silverware Email Manager is delivered using a Software As A Service (SAAS) model affording short deployment time, little to no software installation and low capital cost.
Customized Template Designs
Silverware Email Manager comes customized with professionally designed branded email templates that can be used for digital communications. These templates are directly connected to your website to provide easy click-throughs and participation in website process funnels.
Simple Yet Powerful Publication
Administrators can select a variety of topical lists and email template designs to set each message’s distribution list. A rich text editor makes for easy input content, and emails can be generated in text- and HTML-based formats.
Email content development uses tools similar to those found in Silverware CMS’s web page workspace. Simply select the preferred template and populate it using the content editor — there’s very little training required.
Intuitive Subscriber Management
As for your subscribers, you can view lists, and add and remove names. Site visitors also have the freedom to subscribe and unsubscribe from distributions lists by clicking on a link. They can also manage their email preferences by indicating which categories they receive mail from, based on a pre-determined category list.
Unsubscribed email recipients are automatically updated in the contact database to ensure they don’t receive future emails. You can also export all contacts from the system via an Excel® spreadsheet for integration with other contact management applications.
Incisive Tracking and Reporting
Was the email actually received or bounced back? Was it opened? Once emails have been sent, the system will provide tools for tracking email campaigns and user click rates.
For added convenience, tracked email statistics are presented in a summary format for each email stream and bulk email sent within that stream. A set of standard reports, delivered with Silverware’s rich application interface, provides valuable real-time information regarding the effectiveness of your email campaigns.
Thanks to Silverware Email Manager and Mercury New Media, the data you need to take action is right at your fingertips.
