Online Marketing - From Analysis to Deployment to Results
A website is useless if traffic is at a near stop or virtually non-existent. With solid online marketing, Mercury New Media helps you capture the attention of your audience, and track performance to determine its effectiveness. Our approach is both concise and proven:
- We initially explore your previous online marketing efforts and future interests/directives, including your online marketing and site optimization needs.
- Working directly with you, we address search marketing tactics for long-term optimization enhancements.
- We then deploy our online marketing engagement platform. This platform drives relevant site traffic to your website and provides meaningful executive dashboards for program activity reporting.
This approach yields cost-effective site traffic and provides specific program metrics to determine future efforts and funding across programs and marketing partners. With regular re-visitation of the programs, we also ensure online marketing initiatives continue to work well.
Proven, successful online marketing components include:
Search Engine Optimization (SEO)
The process of building and optimizing website pages to boost search engine performance. Basic search engine optimization strategies include search engine rankings, user experience (ensuring adjusted content retains meaning to the site user) and direct goals (guiding attracted visitors through a process funnel towards a defined goal).
Paid Placement/Pay Per Click (PPC)
Commonly known as Pay Per Click advertising, the process of driving paid visitors, or traffic, to a website with paid techniques or online advertising. PPC marketing is centered on paying for placement for discreet results with most PPC outlets/marketplaces listing advertisers in reverse click bid amounts.
Paid Inclusion
A search engine marketing product; the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies with an annual fee to regularly catalog sites on a regular basis.
