Information Architecture - The Inside Story
Information Architecture plays a big part in the user experience. When done just right, users can easily find the information they’re looking for. “Where to go next” comes naturally, without excessive mouse clicks to find their way around.
Well-planned Information Architecture often goes unnoticed, followed by such comments as “I really like your website,” “Your website has everything I need,” or “The web-based application is easy to use.”
What exactly is Information Architecture? It’s the treatment of information in a given context, how it should be organized. It’s a framework for organizing all tasks in the website — a blue print of the technical design.
Mercury New Media’s project teams work closely with you to develop an Information Architecture that creates an easy, natural user experience — with the established objectives of your website or web-based application in mind, and your target audience’s point of view.
