Adobe Flash - Spice Up Websites in a “Flash”

Adobe’s Flash Player is one of the most common technologies on the web — and one of the many tools used by Mercury New Media to add “spice” to websites.

Since its introduction in 1996, the Flash platform has evolved significantly. Now rooted in the budding Rich Internet Application (RIA) movement, it’s the center for immersive websites and applications, offering object-oriented and full-featured ActionScript development language.

More than just a flashy animation technology, Flash is a standard complement to Web 2.0. It’s platform-independent and operates flawlessly and without alteration on Windows, Linux and Mac® computers. Versatile and compatible, it allows for:

Complex, Desktop-like Behavior
Dynamic Application Interactions Without Page Refresh
Hooks to Web Services

The Flash Player also delivers Flex applications to browsers and can be customized with ActionScript coding and data integration. With the release of the AIR platform, these same experiences can be delivered to user desktops in a sometimes-connected manner.

In-browser video players are also based on Adobe Flash Video, Flash’s efficient video format and delivery mechanisms. The Adobe Flash Server enables Mercury New Media to smoothly stream video to site users in a “YouTube” fashion.

Mercury New Media uses Flash to give Web 2.0 websites “sex appeal”: