It’s Craftsmanship, Not Labor

“Wow, that first draft wasn’t so great.” When is the last time you thought that after you’ve written an email, sales pitch or presentation? Or had a better idea that improves on your initial idea? Ya, that happens to geeks, too.

Just as spelling mistakes and grammar errors mar our first drafts, initial digital products suffer from browser incompatibilities, syntax errors and flawed designs. This is when we go from good to great – before we ship.

In the crafting stage the harsh light of day shines on last night’s finished product, the audience expands and our craftsmen pull out the sand paper and polish and turn a first build into a finely-crafted piece of art.



A person who practices or is highly skilled in a craft; artisan